2024 MASA Fall Conference

In this session, we'll debunk the myth of traditional media for school enrollment. We'll show you how targeted social media strategies can generate qualified leads and skyrocket your enrollment numbers. Learn from real-world examples, including a district that saw a 20% increase! Takeaways: 1. Targeted Content, Not TV Ads: Social media lets you reach ideal families with engaging content, unlike impersonal billboards. 2. Lead Capture, Not Just Website Traffic: Capture valuable contact information through lead generation forms, not just website clicks. 3. Showcase Your Story, Not Sell a Product: Tell your school's unique story through compelling videos and social media posts, not generic commercials.