2024 MASA Fall Conference

Planning a successful bond election requires an understanding of all steps in the process, including the initial financial analysis and basic legal steps involved. An experienced election attorney will discuss strategies and concepts in drafting ballot language.  An experienced campaign specialist will discuss factors impacting voter approval, addressing opposition and how to reach the right demographics including parents and absentee voters to ensure a successful bond campaign. Takeaways: (1) The initial steps required to plan a bond proposal; (2) The administrative process for getting a ballot proposal on the ballot; and (3) The pros and cons of various decisions throughout the process.