2024 MASA Fall Conference

In this session, we'll debunk the myth of traditional media for school enrollment. We'll show you how targeted social media strategies can generate qualified leads and skyrocket your enrollment numbers. Learn from real-world examples, including a district that saw a 20% increase! Takeaways: 1. Targeted Content, Not TV Ads: Social media lets you reach ideal families with engaging content, unlike impersonal billboards. 2. Lead Capture, Not Just Website Traffic: Capture valuable contact information through lead generation forms, not just website clicks. 3. Showcase Your Story, Not Sell a Product: Tell your school's unique story through compelling videos and social media posts, not generic commercials.

This session will highlight how the Superintendent and his team have fostered schools and district culture with an emphasis on the importance of collaboration, communication and the implementation of professional learning communities (PLC) under MICIP and the District Strategic Plan. The establishment of this culture has been essential with the successful implementation of a high level of student growth and high graduation rates. The team will walk you through a roadmap from visioning to implementation and monitoring of the process beyond plan compliance. Dearborn District, the third largest district in the state serves approximately 20,000 students including 50% EL and 75% ED. The district has received several independent awards including 5 blue ribbon schools in the past five years. Takeaways: 1. Participants will have an opportunity to learn how to facilitate the continuous improvement process for building teams. Starting from creating a mind shift, developing the process, and building the individual schools' plans in each of our 39 schools. 2. Participants will learn about providing adequate support including professional development with the focus on the four questions and weekly early dismissal to collaborate on student learning. 3. Participants will have access to templates and forms used as the Dearborn MICIP team facilitate this work in the district.

The election is over. With your new board members sworn in and at the table, what’s next? Please join former board members and current school board association professionals from the Michigan Association of School Boards (MASB) as they discuss the next steps for you and the rest of your governance team. Topics of discussion will include the onboarding of your new board members, team building exercises, and board self-assessment, just to name a few. Bring your questions and be ready for a lively discussion directed at maintaining what’s best for the students and staff in your district, a focus on good board governance. Takeaways: 1. Importance of onboarding new board members. 2. Understanding of Board Self-Assessment Process. 3. Understanding of Governance Roles.

Participants in this session will learn about the importance of staying informed of local dynamics, importance of understanding financial impacts, following election trends, see how bond election success rates are changing over time, discuss various strategies to overcome traditional and non-traditional barriers to bond election success and finally hear from experts on how bond elections and bond campaigns are changing. Takeaways: 1. Hear how voting trends are indicating that bond elections and bond campaigns are changing. 2. Thinking about a bond election, learn how districts and advocacy campaigns create innovative ways to engaging voters. 3. Hear about the importance of financial planning and how that messaging can effectively communicate to the community.

Join us for a compelling panel discussion focused on transforming education in your schools. This session offers a deep dive into the synergistic development of a Portrait of a Graduate alongside a strategic plan, demonstrating how such foresight can seamlessly integrate educational objectives with community values to significantly enhance student success. During this interactive panel, you will learn from experienced school leaders who have pioneered these initiatives in their own schools, providing you with a clear blueprint for action. The session is structured to give you comprehensive insights into three critical areas of transformational leadership: Planning for Impact, Engagement & Transition Strategies, and Sustaining Success.

As educators transition to updated teacher evaluation requirements we have an opportunity to learn about and transition to using educational technology tools, including AI, to be more efficient and effective throughout the evaluation process. Learn about free resources and free professional learning opportunities created for and available to all Michigan district and school leaders to guide learning about and practice in the use of such tools for observation and evaluation purposes. Takeaways: 1. Comparison information on the previous and current teacher evaluation requirements. 2. Understanding on how observations and evaluations can be made more efficient with the use of educational technology tools, including but not limited to the use of AI. 3. Access to free resources, including one to help in the development or improvement of the evaluation process and another to help in the facilitation of professional learning around Michigan’s teacher evaluation process using educational technology.